Brand purpose has come a long way in 25 years. Jim Stengel talks about the importance of measuring brand purpose so that it can be adapted and scaled within an organization.

Jason Hecker spoke with General Mills’ Brad Hiranaga, who shares how their brand purpose guides them through the COVID-19 pandemic.

Jason Hecker spoke with Aetna CMO Gannon Jones, where they discussed the power of data to understand your customer and the impact of COVID-19 on how brands interact with stakeholders.

Kristi Maynor spoke with Ann Mukherjee, CEO Pernod Ricard North America, on marketing’s responsibility to be bold, what the future of marketing looks like, and how to develop talent the right way.

Board assembly is no game. What Sponsors and Targets should know about assembling a Board under SPAC deadlines:

Six marketing executives from the French gaming ecosystem share key marketing trends that are driving growth and how they can inspire CMOs from other industries.

Egon Zehnder's Pree Rao spoke with Bediz Eker, Managing Director, Strategy for VMLY&R, about how COVID-19 has disrupted the marketing function and what's in store for the future of marketing.

Evolving personal work patterns are demonstrating people’s amazing adaptability in the face of the pandemic.

The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before and content focused on humanity, empathy and resilience, underpinned by diversity and inclusion.

With the Trump administration’s escalating restrictions on several major Chinese technology companies, and little sign that there will be a reset after the upcoming U.S. election, semiconductor companies in China, both domestic and multi-national, are caught in the center of a geopolitical storm.